Are You keeping Up With RealTime in The Computer World?
The first speaker delivers a generic intro on how realtime has become important, how it lead the way with breaking news like Michael Jackson’s death, how Google and Bing fought over deals with Twitter, etc.In all honesty, it’s nothing you haven’t heard a million times before.
Second up was Rob Walk from a company called NovaRising. He showcases a platform they’ve develop which scans and parses tweets about music to break them down into thematic groups on genre, artist and sentiment. He feels that this could be something that the Search Engines are missing out on. I think there’s a point there – especially when Google launched realtime and there was so much unsorted spam there, but mainly I think the key thing is a ranking algorithm for realtime results to filter out spam. This is something Google has improved on recently. and I think the likes of sentiment analysis is in pretty early stages in terms of sophistication, but it may one day be incorporated by search engines. I don’t think that’s their role though.
Next up is Bill Scott from easelTV, talking about the integration of social network updates to TV screens, how TV watchers are profiled and how to “SEO TV” (something about metadata!).It may sound like I am a bit stroppy, but I don’t really see how this remotely associated with realtime search or at all interesting or forward thinking. Can you really think of anything worse than facebook or tweet updates showing up on my t.v. as I am watching my favourite programme. Let alone realtime ads (*shudder*).
Next on the agenda is William Fischer who is from Workdigital and he informs us all about a product they have developed aimed soley at the recruitment industry to semantically analyse realtime updates from the likes of twitter and Linkedin. It’s a sales pitch. This doesn’t interest me in the slightest. If i wanted to be sold something I would have attended a free conference such as TFMA or perhaps Internet World. Yawn.
For expert advice on Website Design and SEO, contact Fresh Egg, we always know what we are talking about.
April 20, 2010 | Posted by Jim
Categories:
Tags: